Are you looking for a sweet getaway with your friends or partner? Las Vegas is the city to fulfill your wildest dreams and leave the stress at home. The Las Vegas What Happens Here Stays Here campaign lives up to its title, especially with three new commercials being release through May 2014. The goal is to have visitors enjoy the beauty and wonder of the scenes of Nevada’s most popular city.
During the late 1990s, the LVCVA and its agency of record R&R Partners discovered that Las Vegas consumers related to the destination through the human desire for “adult” enjoyment. Now, they are improving the campaign with its new idea, “History of Friendship”. It is where a boy (“Vegas Enabler”) is tempting his best friend into having adventure in the big city.
Las Vegas has experienced a nearly 10 percent spike in visitor volume, from more than 35.5 million travelers in 2003 to a record-breaking 39.7 million travelers in 2012. This is all from the campaign promotions. While this success cannot be directly linked to the “What happens here, stays here” campaign, there is without a doubt that this beautiful destination nickname has raised the profile of Las Vegas on a worldwide level.